Automotive, car dealerships and garages

The applications for mystery shopping in the automotive industry are near limitless and we are pleased to have worked in a variety of fields including franchised dealers, car rental outlets, tyre fitters and exhaust centres.

Video is generally the recommended approach in this environment and our continued investment in the latest covert technology ensures that we can provide the highest quality along with the lowest detection rates due to the ever reducing size of the recording equipment. This investment also now means that test drives are now a practical option without risk of being detected.

Our involvement in the work can be as little or as great as the client requires and it is not our style to force an armoury of ancillary services onto a potential customer.

By combining profiled shoppers, quality video, recorded telephone calls, web based reporting and careful project management, we can provide our clients in the automotive industry with a level of service that leads to a long and beneficial business relationship.

Our on-line reporting system allows fast distribution of results and with an increasing number of company's having email and internet access at outlet level, we are able to deliver a fast and efficient programme with instant distribution of results.

We are also able to provide supporting/tracking information that allows your staff to see at a glance:

• their performance
• how this compares to regional/company performance
• how they have performed over time
• where they have gained or lost points (key questions)
• what actions need to be taken to address problem areas

This comprehensive approach leads to a self maintaining system that builds on the staff's naturally competitive spirit, encourages them to improve and gives them the tools to do so.